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Deere Ranked No. 1 in Catagory for Fortune Magazine Most Admired

May 29, 2008

What’s in a name? For Deere & Co., it’s not only a tradition of making first-class farm and construction machinery, it’s about being a symbol of American ingenuity, hard work and quality products.

Recently, Deere & Co. was ranked as the most admired company in the Industrial and Farm Equipment category by Fortune magazine in its annual ranking of the Most Admired companies. This is Deere’s highest ranking in the past six years.

For its annual listing of the most admired companies, Fortune magazine, working with Hay Group, asked executives, directors and analysts to rate the 10 largest companies in their industries using eight criteria. Fortune calls the 63 industry lists “the definitive report card on corporate reputations.”

The attributes include quality of management, quality of products and services, innovation, long-term investment value, financial soundness, people management (ability to attract, develop and keep talented people), social responsibility and use of corporate assets. Companies ranking behind Deere in the Industrial and Farm Equipment category include (in order from 2 to 6) Caterpillar, Illinois Tool Works, ITT Corp., Cummins and Trane.

John Deere is a world leader for providing advanced products and services for agriculture and forestry and a major provider of advanced products and services for construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. Since it was founded in 1837, the company has sought to share its heritage of integrity, quality, commitment and innovation around the globe.

May 2008 www.compactequip.com

Tags: Press, Fortune Magazine Most Admired.

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